The other day, I posted about choosing the right social media listening tool for the right job. I usually don’t post again so quickly on the same subject, but I…
Read MoreInternet Marketing
Blogger outreach is earned media PR, isn’t it?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and…
Read MoreAdventures in frictionless sharing
I have been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask? Well, according to Wikipedia, frictionless sharing describes…
Read MoreNobody needs both Pinterest and LinkedIn
You’ve probably seen them coming. They look very cool, dressed head to toe in black. It’s those agency people. They’ve finally got religion on digital marketing, so now they have…
Read MoreContent marketing: it’s not what you know, it’s who you know
One of the great keys to success in content marketing is knowing your audience. Here are a few tips to help you get past name, rank and serial number to…
Read MoreIs your social media marketing about listening or talking?
I know you. You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew —…
Read MoreLet your B2B content run free–the case against gating
Yesterday, in this very space, my friend Ruth Stevens made the case for “gating content”–placing your best stuff behind a registration or contact form so that you mine your Web…
Read MoreTo gate or not to gate, that is the B-to-B content marketing question
There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors…
Read More5 Tips to get your online marketing ready for swimsuit season
What does summertime have to do with your waistline and your business? Well, if your business is at all seasonal, you’re gearing up for summer traffic peaks or slower demand…
Read MoreAgile Marketing
My monthly Biznology® Webinar Wednesday was called “Agile Marketing.” I talked for 30 minutes about how to “Do It Wrong Quickly” in digital marketing. It sounds odd, but the most…
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