In last month’s post on this blog, Are Keywords Market Shares? I made the case for exploiting more valid and qualified keywords to capture more Web customers. In itself, this…
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Batman, the tortoise vs. the hare, and internet marketing
So, we’re beginning to enter the dog days of summer, when thoughts turn to family vacations and fun in the sun. We’ve long since stopped worrying about fitting into our…
Read More15 experts define agile marketing
The character pictured may or may not be an agile marketer. You can’t tell by appearance, only by track record. Faced with all of the changes in marketing over the…
Read MoreHow to generate great content for content marketing
Scared off by that blank white page you’re supposed to fill with content again and again and again? Don’t be. Generating content ideas is easier than you think if you…
Read MoreInside the Google Panda update
Our monthly Biznology Webinar yesterday was “Inside the Google Panda Update.” Have your search rankings gone down dramatically with no obvious cause? Whether you have heard about Google Panda or…
Read MoreImages are now mandatory in social media content
I first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics. Now, illustrating your content is not just preferable, it’s…
Read MoreThe seven C’s of content quality
Last month I talked about optimizing your site architecture for Panda. This is of course important, but it is only one component in optimizing for Panda. As everyone who read…
Read MoreHow performance marketing accelerates B-to-B prospecting
Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. What a treasure trove! And on the face of it, a real boon, because you…
Read MoreThe bloggers are the victims of bad blogger outreach
I just wrote an article, Blogger outreach is earned media PR, isn’t it?, wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s…
Read MoreWhy enterprise digital marketing can’t be completely in house
Chris Abraham wrote a great post on Friday called “Why you shouldn’t bring your social media (completely) in house.” He made a lot of great points in that article and…
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