Many businesses spend their time each fall trying to predict the future. They’re diving deep into historical data and trying to overlay that onto their expectations for next year. How…
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Using Social Media for B2B Sales
Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” B2B marketing and sales have always been divided, but those days are over. How do you…
Read MoreB2B: Where social media meets direct marketing
Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear…
Read MoreYour client is your work-time spouse
Just because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual, agency, with upwards…
Read MoreContent marketing metrics: what to count, how to count it
Over the past few columns, we’ve looked at content marketing basics, knowing your audience and ways to generate great content, among other things. We’ll come back to those issues in…
Read MoreThe problem with your social business roadmap
In the corporate world of business and technology, we are often asked to produce roadmaps for products and processes. Despite what Dilbert may think about it, there’s no doubt that…
Read MoreThree types of relevant internal links to boost SEO
Last month, I provided three ways to build links in the age of Google Penguin–Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted…
Read MoreDigital marketing requires laser focus
Three clients. Three stories. But they are all, in a sense, the same story. a failure to focus. Marketing has always needed focus–focus on who your best customers are and…
Read MoreThe thorny question of marketing attribution: Does it apply to B2B?
Have you noticed how marketers are focusing on attribution these days? Which media channel is really driving the sale, they ask. What touch sequence is most productive? Where should we…
Read MoreAre you turning your marketing into PR?
Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to…
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