As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when…
Read MoreInternet Marketing
Social software adoption: Riding the hype curve
There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other…
Read MoreBecoming a social media pro doesn’t require all 10,000 hours
While Malcolm Gladwell posited, in his book Outliers: The Story of Success, that one needs to engage in a challenging 10,000 hours of experience and practice before becoming a master,…
Read MoreAre you ahead of your social media customers?
I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian. If I offend you by saying…
Read MoreContent marketing and the value of relationships
Content marketing is getting more and more attention. It’s not entirely a new concept – its roots are in search marketing and social media marketing – but more marketers are looking closely…
Read MoreIs your website mobile-friendly?
For an increasing majority of us, our mobile devices are the last things we touch before we go to bed at night and the first things we pick up and…
Read MoreVulnerability is essential to your social media marketing success
In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or…
Read MoreSEO is the top skill for digital marketers
In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices…
Read MoreStepping outside of bounds: taking a broader marketing perspective
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are…
Read MoreUpgrade your lame agency website into your social media brand HQ
At the end of the day, none of us own anything we do on Facebook, Twitter, Pinterest, Google+. What we do own is our own properties. No matter how many…
Read More
