So here’s an odd form of Internet marketing. Bloggers have started a game of tag, where they name five things about themselves that few people know and then tag five…
Read MoreInternet Marketing
Web 2.0 Marketing
I’ve thoroughly enjoyed participating in the Web Globalization conference, happening today and tomorrow here in Boston. Several companies with multinational Web sites have presented case studies and many of the…
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Free classifieds, Denmark-style
You’ve all heard of Craig’s List, which allows most classified ads to be run for free, and is 25% owned by eBay. And you know about Google Base, a beta…
Read MoreThe new internet marketing
Last night, I had the pleasure of speaking to the New Jersey Chapter of the American Marketing Association. It was great to visit with people who are confronting the changes…
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Still time to sign up
If you live in the New York or northern New Jersey area, there’s still time to sign up for two events next week. On November 7, I’ll be speaking at…
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Jim Sterne shows us the big picture
I am speaking this week at Jim Sterne’s Emetrics Summit, which gives me the opportunity of hearing the terrific lineup of speakers Jim has assembled at this conference, including Jim…
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Web marketing “gets real”
Shut off the hype machine—that’s what your customers are telling you. The old days of overheated prose are over. On the Web, you must be authentic and fact-based, or no…
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A “real” example
After my recent post on the Three R’s of Web Marketing, I was challenged on the premise of being real with customers. Is honesty always the best policy? Well, nothing…
Read MoreRadio interview today
Tune in today to WSRadio at 1 pm ET to hear me interviewed by RSS Ray on his Online Marketing show. Ray will be talking to me about using blogs…
Read MoreLet customers segment themselves
The Web has forever changed marketing, but one of the ways that is often overlooked is its effect on traditional market segmentation. In a world where your customers are anonymous,…
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