When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve…
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Content marketing and your buying cycle
Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Relevance will most certainly depend on…
Read More6 things digital marketers can learn from internet stars
There is an Internet star or celebrity for just about any topic of interest, and digital media marketing has been the secret to their success. In the early days of…
Read MoreDoes asking for too much data alienate customers?
In case you haven’t noticed, it appears that the Internet is not the only place where privacy is a great idea but an apparently unobtainable reality. In the latest installment…
Read MoreLearn to lower your social media inhibitions
I bet you are wondering why I am constantly begging you to stop being coy, a nice guy, putz, wimp, wuss, wall flower, git, used-car salesman, poseur, recluse, hermit, fool,…
Read More3 signs your social media shout is a whisper
Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.”…
Read MoreTurn social into your own personal media empire
If you read your local newspaper or a typical magazine, you’ll realize that most journalism is specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman;…
Read MoreUsing web analytics and search marketing for better decision making
Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you…
Read MoreEngaging Employees to Share Corporate Social Media
Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages. With the introduction of social media, companies were provided an army…
Read MoreWhy every digital marketer needs to watch Amanda Palmer’s TED Talk
What are you doing with social media? Are you developing high-quality content? Curating your Twitter feed? Are you connecting with your followers? The answer to that last question should be YES,…
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