No matter how worthy your message, no matter how personally passionate or invested you are in what you’re promoting — even if it’s your product, book, service, or religion —…
Read MoreInternet forum
How Paul Barrett won over gun forums
In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and…
Read MoreDon’t ignore message boards in your social media marketing strategy
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and throwing the…
Read MoreDon’t be afraid of fake reviews
Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some…
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Are you a missionary for your business?
Time was that marketers were carnival barkers. They had to shout louder and longer than everyone else so that they could interrupt you to interest you in their wares. But…
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