Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just use this handy checklist of criteria, organized in…
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Prospecting data accuracy
Good news: B2B prospecting data is more accurate than you may think. Business marketers are always complaining about their customer data. “It’s pretty bad,” they’ll say. “It’s a mess.” Over…
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