I’ve often counseled that you need to solve your customers’ problems to be a successful Internet marketer. For B2B businesses, you might be able to figure out how to do…
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Does your marketing solve your customer’s problem?
Many of you know that I am a nut on how marketing ought to be helpful to customers–how it needs to solve real customer problems rather than be an endlessly…
Read MoreHelpful marketing: A case study
What does selling memory chips have to do with your business? It might seem like your business is miles away from memory chips, but I bet they have one thing…
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