If you’ve used Google’s Keyword Tool, you’ve probably seen the column called “Competitiveness”–low, medium, and high. The low. medium, and high are based on the competitiveness of a keyword among paid…
Read MoreInternet industry diversions slow the pace of your progress
If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest…
Read MoreHow to clean up a cluttered website? Content analytics is the answer
Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. Google now pays…
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Bing’s redesign feels desperate
This week Bing redesigned its presentation of its search results. Most news from Bing is usually around how it’s market share is still around the same number it has been…
Read MoreYour followers care about you, but do you care?
Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because…
Read MoreImages might define your online image moving forward
It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed…
Read MoreCan traditional marketers adjust to digital marketing?
Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make…
Read MoreWhy can’t I share to Google+ from my apps for that?
Now that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram, which connects to…
Read MoreIs Being A Social Media Jack of All Trades A Good Idea?
If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+…
Read MoreAnswers to your Google+ for business questions, part 2
A couple-few weeks ago, I answered the first of many questions that the participants asked both during and after my recent webinar, Google+ for Business. Below are the next batch…
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