Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right…
Read MoreWhy does Facebook want to build a phone?
Recently, CNET reported that Facebook might be working on a phone of its own. All the cool kids are doing it. Apple was the first, and is the coolest kid…
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Stop doing short-term digital campaigns
Regular readers know my work focuses on building more relevant content for the target audience. One of the common objections to this goal is that it is very difficult. How…
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Paid online influencer marketing is fully mainstream
Over New Year’s I attended Renaissance Weekend down in Charleston, South Carolina, to be among the world’s most innovative, accomplished, successful, and disruptive experts from across a panoply of academy, experience,…
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Mobile marketing must-haves in 2017
It goes without saying that mobile marketing has seen some huge boons over the past 2-3 years. At the start of 2017, 70% of U.S. adults own a smartphone and…
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Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways,…
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Cognitive content strategy
Managers of large sites must balance search AI with navigation IA My job involves building content systems and platforms for the world’s largest private digital publisher—IBM. Most of the people…
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All your best content may now be considered fake news
It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work…
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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
Episode 64 of the #FIR podcast is up. Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s…
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Are you ignoring your website’s best customers?
What if I told you that there is an easy way for you to identify the customers most likely to buy from you? What if I told you that there…
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