I’m still struggling with the whole full disclosure thing from the FTC. It’s not that I disagree with it–in fact, I think I have been following their guidelines all along….
Read MoreFTC
FTC and blogger disclosures
On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the…
Read More
