If you try to keep up with the Internet and social media marketing industry throughout the week, you already know that there is too much information for people to ingest…
Read MoreBe a persistent social media parent
They always say that the parents who put in all the boring, taken-for-granted time are the very best. That it’s not even about quality time, it’s about persistent time, time…
Read MoreYour followers care about you, but do you care?
Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not because I had some sort of amazing Klout-gaming strategy but because…
Read MoreImages might define your online image moving forward
It looks like we are rapidly moving toward the point where we are going to be communicating in flash cards of images–and words may be an unsettling extra, if needed…
Read MoreDon’t roll your eyes at social media influencers
I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers and…
Read MoreCan traditional marketers adjust to digital marketing?
Sometimes I am making a speech and I realize that I am meeting a lot of traditional marketers–people my age (or even I admit, a little younger) who are trying to make…
Read MoreWhat exactly is a social graph?
I am a retired IBM Distinguished Engineer. (My wife says that makes me an Extinguished Engineer.) So, you might guess that I am fairly comfortable with the technical side of…
Read MoreWhy can’t I share to Google+ from my apps for that?
Now that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram, which connects to…
Read More5 studies prove social media is less than 6 degrees of separation
The idea behind 6 degrees of separation is “friend of a friend” connections make it so everyone is only 6 steps away, by way of introduction, from any other person. The theory was…
Read MoreIs Being A Social Media Jack of All Trades A Good Idea?
If you were to consider only the most used (thus possibly also the most influential) social media outlets what would you list as the Top 5? Facebook, Twitter, Pinterest, Google+…
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