Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one…
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Unconventional ways to find link building opportunities
Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to…
Read MoreCreating mini, midi and maxi content to spread your message
Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of…
Read MoreHow do you optimize paid media?
How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad?
Read MoreSocial media: for sales or for show?
Businesses seem to see the value in social media usage. The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise. Business owners seem…
Read MoreGoogle’s funhouse mirror
What do you think you look like in the mirror? I am sure what you see in the mirror is an idealized version of yourself. Maybe who you were in…
Read MoreMy social media marketing posts from 2011
I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts. I have been writing for Biznology every Tuesday…
Read MoreMy beef with LinkedIn or Social Media limits personal brands
As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. Sometimes this is in the context of company brands…
Read MoreIs Vine a breakthrough in video?
Every few months, there is a new “latest and greatest” in digital marketing. Lately, you might be hearing lots of buzz around Vine, the six-second video platform acquired by Twitter….
Read MoreFill in your entire social media timeline backlog
Spend this week digging through memories predating the moment you joined the online conversation and start posting them. You can post them as the date they happened in real life,…
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