I will be attending Goodwill Industries International‘s 2014 Summer Conference in Orlando, Florida, on Wednesday and thought I would share a flawed extended cut of the presentation with you before…
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Google+ is an island of misfit toys
One of the side stories of the Rudolph the Red-Nosed Reindeer Christmas TV special was the Island of Misfit Toys. The island is a sanctuary for defective and unwanted toys….
Read MoreGoogle+ is an antisocial network
Summary: While there may be a subculture of Google+ zealots who treat Google+ like a forum instead of a social network, the majority of people who love Plus are using…
Read MoreHow to be a Google+ success
It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer — it’s a global reboot…
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Google+ on its third birthday
I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If…
Read MoreSocial networking services should be facilitated not controlled
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
Read MoreHow to achieve 1 billion impressions
Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be…
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Digital advertising is ephemeral
I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. Advertising works only as long as you write checks. Generally, the more…
Read More24 reasons SEO and social media are inextricably linked
59% of marketers agree SEO has the biggest effect on lead generation 22% say social media 20% say pay per click (source: SiteProNews) Search Engine Optimization (SEO) is is the process of getting…
Read MoreGoogle integrating G+ Pages and YouTube Channels
Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google, but Google+ isn’t dead. In fact, it’s becoming more and more…
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