I stared my first blogger outreach agency back in 2006. Called AbrahamPR, it evolved into Abraham Harrison a year later. Now at Gerris Corp, I am still offering influencer engagement campaigns…
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Build a page and profile for absolutely everything
Summary: if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern…
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Audience Lab is a secret weapon for political advertisers
Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing…
Read MoreDigital casualties: digital diversity at the workplace
This is the third “digital casualties” post. You can read the first two here and here. As we transition to a workplace increasingly reliant on the so-called digital technologies, where…
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Will your job search survive your social media activity?
It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Not surprisingly, 43%…
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Why 9Round should be using SOCi for social media management
OK, this may well be my weirdest post ever, so bear with me. This isn’t actually happening; it’s theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing…
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Use Instagram as the starting point to promote your business online
I recently ended my stint as Content and Social Media Chair of MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting…
Read MoreHow to write for social media
This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a…
Read MoreDigital casualties: a new trust awakens
Last month, we discussed how privacy became a casualty of the digital revolution: like immunization, we depend on others to protect our personal privacy, and that dependency is making us…
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You never get a second chance to make a first impression
No matter how automagical your marketing automation software is and no matter how responsive, mobile-ready, and activation-optimized your website is, it really comes down to your first real human connection….
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