If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the…
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How customer values are transforming brands today
Brands are under attack today from many sources, most often triggered by activists on social media. They are demanding brands take a stand on controversial socioeconomic and political issues that…
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Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
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How co-working spaces are revolutionizing the workplace
As the world moves towards better technology and advanced knowledge, companies need to rethink the way they are designed, particularly the way workplaces are designed. Many of today’s offices are…
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Social media strategy leaders: Sarah Nilson
Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. I’ve spoken with leaders in many…
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Meet the king, the queen, and the crown jewels: content, customer experience, and data
Want more revenue and profit for your business? Of course you do; who doesn’t? But what really leads to profits? And how can digital deliver on that for your business?…
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How social media is changing what brands stand for
Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they…
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Five habits of highly-effective entrepreneurs
Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success, cleverly dubbed…
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Modeling B2B video content on micro-learning
You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning?…
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Am I connecting with my customers enough? 10 tips for customer outreach
How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy? We hear…
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