I have been struck over the last couple of years as to how much our emotional reactions to stories have changed what happens in public relations. I have started to…
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Show, don’t tell: Applying B2C marketing techniques to B2B
B2C marketers moved from a feature marketing approach to an emotional marketing approach a long, long, time ago. B2C marketers understand that they can sell more products if they package…
Read MoreNew, undeniable evidence supporting emotional branding and advertising
Hats off to P&G. The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of…
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