Maybe the revolution will not be televised but it will certainly be tweeted. If you thought “it only takes one person to change the world” was bull, think again. While there…
Read MoreEllen DeGeneres
Lurkers are the 99.989% of social media
Sam Fiorella, Partner at Sensei Marketing, recently wrote “Community Management: The 90-9-1 Rule is Dead,” about how the old concept that 90% of all your followers are just lurking, 9%…
Read MoreIs the end of television advertising near? Maybe, maybe not
What was the most memorable moment of this year’s Oscars? Lupito Nyong’o’s amazing, A+ speech? The pizza delivery? No. It was Ellen’s celebrity selfie gone viral. It was a commercial…
Read MoreNew, undeniable evidence supporting emotional branding and advertising
Hats off to P&G. The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of…
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