How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes…
Read MoreWhy did my e-mail campaign get such a low response?
In today’s exciting world of Google Instant and social media changes every day, sometimes boring old e-mail gets overlooked. Each day, however, several intrepid marketers venture into our e-mail in-boxes,…
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The end of public relations spam?
I’ve been writing more and more lately about how the Internet is affecting public relations, including last month’s newsletter on counting clips, but today I want to talk about another…
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