Most of you know that I do a lot of training work, both for individuals and companies, and it has struck me recently that there might not be enough…
Read MoreDigital marketing
Predictions for B2B digital marketing in 2013
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where…
Read MoreThe biggest 2013 digital marketing trend no one’s talking about
As the year winds down, many of us have been highlighting the top trends for 2013. For some reason, while trends can be interesting at any time of year, when…
Read MoreThree digital marketing musts this holiday season
The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday), Small Business Saturday, Cyber Monday —…
Read MoreBeing honest about digital marketing
Over the course of my day I speak to quite a few people about Internet / digital marketing in one capacity or another. The discussions range from local to organic…
Read MoreA Public Relations Case for Digital Marketing
What is the future of digital marketing? What skills will be required for the successful digital marketer? Mike Moran asked a similar question on this blog two weeks ago: Are you…
Read MoreDigital marketing requires laser focus
Three clients. Three stories. But they are all, in a sense, the same story. a failure to focus. Marketing has always needed focus–focus on who your best customers are and…
Read MoreAre you turning your marketing into PR?
Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to…
Read MoreIs your digital marketing held hostage by specialist disease?
A few years back, I wrote a post about something I called “specialist disease“–a situation where you have created a team full of specialists that actually starts to get in…
Read MoreBook review: Optimize by Lee Odden
I’ve known Lee Odden for years, and if you don’t know him, why not? Lee runs one of the top blogs around at TopRankBlog.com and is a well-known speaker and consultant…
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