The yawning gulf between sales and marketing is a fact of life in B2B companies. We all know this. We struggle to meld the cultures. We talk about the need…
Read Morecost per lead
How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
In the Ultimate Sales Machine: Turbocharge Your Business, Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying…
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Social media strategy leaders: Lisa Marcyes
1. Welcome, Lisa! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? I started my career…
Read MoreHow much should you pay for a sales lead?
When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you…
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