Brand marketing has evolved from product-centric to consumer-centric to values-centric today. CSR (corporate social responsibility) has become an essential ingredient in the marketing strategy and an integral part of the…
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Millennials are finally taking action in brand support
Marketers and political leaders have been frustrated for years with the reluctance of millennials to actually follow up on their complaints and take real action on brand issues. As the…
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Social media strategy leaders: Lisa Marcyes
1. Welcome, Lisa! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? I started my career…
Read MoreWhy transparency is essential for building corporate brand trust
The growing demand for greater corporate transparency, especially among Millennials, should not be news to anyone. Trust in business has reached new lows, as reported by the latest 2014 Edelman…
Read MoreCan social responsibility initiatives strengthen a brand image AND satisfy investors?
More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. But will investors accept this, since many believe it is in conflict with…
Read MoreAwaiting the next horizon–Will the internet enforce social good?
When the Web was first available as a business tool, there were many debates about its value. Populated by pornography, bulletin boards, and chat rooms, there was little to recommend…
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