I can’t believe you’re still hiring professional photographers with expensive DSLRs who shoot your events live but time-delay the results by days and weeks. Yes, I am looking at you!…
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Your fans want to know exactly how you did it
People are obsessed with process. How did you get to where you are and learn what you know? That’s why YouTube is an obsession: it’s all about “how you do…
Read MoreSocial media sells process, not product
Folks care more about how you made than what you made. Well, not really. If what you made isn’t good, they won’t be interested in you at all; however, if…
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