Several years ago marketing guru David Meerman Scott conceived of a ranking he called the “Gobbledygook Index.” It was a collection of the most-used but least meaningful buzzwords that populated press releases and…
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Your website is wearing mom jeans and shoulder pads
Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on…
Read MoreCalling all Creatives
Every so often, I’ll hear someone disparage the wisdom of majoring in English or history. “What a useless degree,” they’ll exclaim. Better, I guess, to major in engineering or accounting, both of…
Read More5 Low-cost tools that make content creation easier
Once upon a time, web writers relied more on guesswork than data. We didn’t have access to keyphrase research until Wordtracker came along. There were no solid competitive intelligence tools….
Read More5 Brain hacks for more powerful copy
Are you looking for a new way to supercharge your writing and increase conversion rates? Neuroscience and consumer psychology can teach you a few tricks. Check out these five brain hacking tricks you…
Read More3 Conversion tactics for your online ads
Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When…
Read More9 Ways to reboot your digital marketing for the new year
I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media…
Read MoreBrand storytelling lessons from the Serial podcast
Like many people, I’m addicted to Serial, the new podcast by Sarah Koenig, which tells one story throughout an entire season. This season, its first, examines the case of Adnan…
Read More7 SEO Copywriting myths that will not die
Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post. You know what makes my blood run cold? Outdated and incorrect SEO…
Read MoreWhy inbound marketing messages should be sent on a regular schedule
When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even…
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