Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there…
Read Moreconversion
Finalizing your holiday digital marketing plan
Capitalizing on the current marketing trends will help you as you make your final preparations to your holiday marketing strategy. You likely already have your holiday marketing plan in place,…
Read More
How to effectively integrate video content onto your website
According to Syndacast, 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for…
Read More
How a smarter website can improve your marketing effectiveness, Part III
Over the past few months, we’ve begun and dug deeper into our exploration of smarter websites and their potential to improve your marketing results. How a smarter website can improve…
Read MoreWhy don’t more marketers use keyword research?
I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound…
Read More
Is there a standard way to measure conversions?
I’m still slogging through questions that were raised during my Webinar a few weeks ago. There were a couple of questions that I didn’t understand. (Folks should contact me to…
Read More
