2014 will be the year of the personal brand. Do I dare make that prediction? (Do not confuse this with the “year of the selfie.” That was 2013. Thank you,…
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Remember to tend to your technology
Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution. Right now, before you read any further, tell each family…
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10 Questions about 2014
This is as good a time as any to look ahead to the next 12 months to ponder some questions, and then provide my crystal-ball answers. So without further…
Read MoreLeveraging premium content: A how-to guide for marketers
It’s tough out there for content marketers, what with keeping a steady stream of content flowing through all the channels—company website, email, blogs, social media, etc. It can be overwhelming…
Read MoreAre you a social media polymath?
Are you a one-trick pony? Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative,…
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Can we really trust Google 2014?
Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. And, while looking through some year-end reports, I had a chilling…
Read MoreMad Men not required: Branded content enters new era
John Krasinski is joining Mad Men! Nah, just kidding. But he is joining the ranks of content marketers. Now he and I have something in common to discuss the next…
Read MoreHow to reach content marketing’s Holy Grail: Revenue
Building lists, attracting an audience, being showered in likes and follows and comments are all great, but none of that pays the bills. So how can you maximize the chances…
Read More4 ways to keep a blog on schedule
By now you know how important it is to regularly update your blog. Consistency is one of the biggest ways you can help maintain and generate business by putting your…
Read MorePinterest for publishers
As a publisher, you’re probably already involved in Facebook and Twitter. But have you given Pinterest any thought? Here’s why you should consider adding Pinterest to your social media list.
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