There is a bit of confusion in the SEO industry right now. It seems that many people are confusing content marketing with link building or portraying content marketing as “the…
Read MoreContent Marketing
How to build brand trust – 4 essential steps
“What?? You’re kidding!! You just can’t trust anyone anymore!!” Too often we hear this reaction these days. Sadly the level of trust around the world has declined dramatically over the past…
Read More5 Marketing skills that digital journalists will need
How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. When the Associated Press told editors at the American Copy Editors…
Read MoreA sustainable process for optimized content marketing and brand publishing
You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time…
Read MoreHow to engage bloggers down the long tail
It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective…
Read MoreContent marketing as a stellar customer service tool
Most people tend to assume that content marketing is just an inbound marketing tool, but that’s like saying butter is only good with bread. (Wrong, butter is good with…
Read MoreInternet of Things and real time planning, or how devices talk and plan ahead
In advertising and media, two of the fancier trends are the ability to answer and understand when consumers talk about it in real time. Content can be used as a…
Read MoreCreating great content for content marketing: Don’t overthink it
Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they…
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Content marketing for the whale watching fisherman hunter
I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “Slip Of The Tongue: Pitfalls and Potential in Social Media.” On my panel were Kriste Goad, CMO,…
Read MoreJump-start your content marketing through better market segmentation
This Biznology® Webinar with Monique de Maio was about targeting different customer segments in your marketing. You’ve heard that content marketing is the best way to expand your prospect and…
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