I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If…
Read MoreContent Marketing
Will hyper-personalized content help or hurt us?
As the data crunching and behavioral analysis technology behind consumer actions online improves, targeted messages are becoming even more pinpointed. Indoor GPS beacon technology has the potential to track consumers…
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4 simple truths about content marketing re-imagined
Content marketing is still a new field, and it remains dynamic and evolving. Every day, we have access to new statistics, which are based on the increasingly fine and detailed…
Read MoreSocial networking services should be facilitated not controlled
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret…
Read MoreWhy do companies struggle with ROI?
Why do companies struggle with ROI? Here are 26 reasons 70% of CMOs report feeling unprepared to harness the power of their data to make intelligent marketing decisions. (source: HubSpot) 52%…
Read MoreGetting better brand value from “Big Data” – the Eternal Struggle
More than ever, businesses are obsessed with giving their customers “better value”. The Recession contributed to this fixation. Less money to spend, more uncertainty about the future, so let’s make…
Read MoreContent marketing doesn’t end with content creation
Today, some 15 or so years since the beginning of the web’s widespread adoption as a business communications and marketing tool, we all understand that “build it and they will…
Read MoreRepurposing: Content marketing made easy!
Content marketers have it tough sometimes — creating all that content is no easy matter and staring down an empty editorial calendar with nary a tweet in hand is enough…
Read MoreHow to achieve 1 billion impressions
Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be…
Read More5 popular movies that will improve your marketing strategy
No matter how solid your business model or how good your product is, crafting an effective marketing strategy is the key to long-term success. Marketing today is about customer engagement…finding…
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