We’ve long known that content marketing is more effective than traditional advertising. It’s more valuable, less expensive, and we know it works. You might have already been using content marketing for years….
Read MoreContent marketing
How to get 50% more leads with smart content marketing
Turning visitors to your site into customers doesn’t require a degree in rocket science, but you do need to pay attention to what your customers want and do your best…
Read More7 more ways you can recycle old content
Want to do more with the content you already have? Recycle it! These seven tips will help you leverage your old contend, save time on content creation, and drive new traffic to…
Read More5 ways a content audit can drive new traffic and save you time
This Biznology webinar with Heather Lloyd-Martin is about how to use a content audit to help re-purpose your website content. If you missed it, check out the recording now. Please…
Read More15 B2B case studies show how content marketing drives ROI
70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute) 35% say they have a documented content strategy (source: Content Marketing Institute)…
Read MoreContent marketing personalization: Know your audience
Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. After all,…
Read MoreA more personal approach to content marketing
One of the great advantages small businesses have over large corporations is the way their size makes a personalized customer experience so much easier to offer. Gone are the layers…
Read More
Knock-your-socks-off marketing measurement: Here’s how!
Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers…
Read MoreBrand storytelling lessons from the Serial podcast
Like many people, I’m addicted to Serial, the new podcast by Sarah Koenig, which tells one story throughout an entire season. This season, its first, examines the case of Adnan…
Read MoreThe key to content marketing success: A well-crafted strategy
Most of the prospective clients we talk to are already engaged in some form of content marketing. That’s the good news. The bad news: most recognize that their efforts aren’t…
Read More
