Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad…
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Why aren’t you cross-blogging on Medium?
I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. What I want and need are eyeballs on my work — as…
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How does paid search spending vary across your industry?
One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail…
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