Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. Where buyers…
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The fake news lesson for marketers: You will be a victim
Fake news made headlines during the election, but the phenomenon is nothing new to marketers. Just ask Procter & Gamble (P&G). In early 2010, P&G’s rollout of the most dramatic…
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Don’t admit that you are old in digital marketing
With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “no one in tech will admit they are old.” Well,…
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11 inspiring case studies of digital transformation
88% of companies report they are undergoing digital transformation (source: Altimeter Group) 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into…
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10 Marketing trends to watch for 2017
As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming…
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8 commonly overlooked ways to make social media work for you
Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook, Twitter, Instagram, and Google Plus…
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Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their…
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