Social media is more important now to businesses, and it’s an evolving part of online behavior. What was once a way to connect with friends is now a way to…
Read Morecomments
Delivery relevancy
We are living in times when our understanding of what is physical or digital as a product or a service gets foggier than ever. Things change, and what really matters…
Read More
How to use customer data to develop marketing insights
Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right? In fact, small businesses can and should collect valuable customer information, just…
Read MoreHow to use Instagram marketing to get new leads for your business
The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less…
Read More
Organic vs paid social media: 12 myths vs realities
Organic social media is the use of social networks like Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to…
Read More
Why every business needs a social media business audit
Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right…
Read More
Social media strategy leaders: Kerry Gallagher
Introduction to the Interview Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers….
Read MoreIs it ever OK to block audience comments in social media?
I have to admit that my knee jerk reaction to this question used to be “no.” Social media is above all, social, and I never understood why anyone would block…
Read More
