Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use…
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Are you too high-class for marketing?
“What we do isn’t really marketing.” I hear that a lot when I work with non-profits and higher education. Charitable organizations do “outreach.” Some organizations do “patient awareness.” The problem is that they still…
Read MoreAre colleges waking up to social media?
My daughter has reached the end of her college selection process. She’s our first student headed off to college, so it was a learning process for all of us. She…
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