Lesson for leaders How can publishers take back leadership from the tech giants, Google and Facebook? The way to defeat their platforms is to change the paradigm. Exponential growth…
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The resurgence of values-based branding for restoring trust
The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused…
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Tips for boosting LinkedIn engagement
With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your…
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Digital marketing requires millennial marketers
I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are…
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Connected Consumption is the new customer experience (CX)
Lesson for leaders Today’s marketing is becoming obsolete. It comes from yesterday’s world. Its focus is “find, buy, and deliver.” Now imagine having an invisible 2-way channel inside everything that…
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More LinkedIn leads can destroy your revenue performance: an interview with Ian Addison from GetLinkedInHelp.com
Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian…
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How do you persuade big company executives that digital marketing is important?
Many of you no longer face this problem within your company, which is great. Some of you are increasing spending on digital and reaping the rewards, but not all. Some…
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5 tips to get people to buy online
Online sales is a booming industry and the revenue is growing exponentially. One just has to look at the many retail giants with years of experience that have either scaled…
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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
In the Ultimate Sales Machine: Turbocharge Your Business, Chet Holmes mentions that only 3% of your target market is ready to buy, 7% of your target market is open to buying…
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How Trump’s unpopular decisions can strengthen brand engagement
We are living in a new world today, where contentious decisions by Trump are creating unexpected ripple effects throughout society, government, and the business community. Controversy becomes the norm and…
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