Many local businesses look alike–it’s just a fact. If I dropped you into the middle of a dry cleaners in my town it would probably look a lot like a…
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You can’t fool all of the people all of the time
Salesmanship has always been a little bit about hype. Putting a shine on what you’ve got. Painting it in the best possible light. You get the idea. But when it…
Read MoreChecklist for writing online copy
Sometimes marketing copy is quite simple and can get the point across, but now that the Internet has come along, there are more things that you need to think about….
Read MoreHave I got a social media deal for you!
Earlier this week, I wrote about a study that was conducted by interactive agency Razorfish that came to the conclusion that maybe people are not so interested in being personally…
Read MoreThe pros & big cons of forced registration
You see it on the Web every day. A tantalizing case study or white paper that is yours to read for free, as long as you are willing to give…
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Search marketing is easier than you think
I speak to lots of small business people and many of them have the same concerns. They understand their customers and they understand their products, but they don’t know how…
Read MoreSocial Media Buzz
Social media (and much of Internet marketing, for that matter) are effective when measured. We like to see how much interest we can generate around our ideas, services and products….
Read MoreWrite a compelling marketing headline
More and more, marketers must write stories much the way a newspaper reporter does–it’s about compelling content, not advertising copy. One of the most important skills a marketer needs is…
Read MoreMultiply marketing effectiveness despite division of labor
As soon as you hire your first employee, you have to divide up the work–experts call this division of labor. The efficiencies gained through this specialization are vital to any…
Read MoreThe internet has sent marketing back to its roots
When I went to marketing school, back in the dark ages, we learned about the “Four Ps” of Marketing, but the truth is that when most people think about marketing,…
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