OK, I know that times are tough in the business world. I got that memo. So, I realize that some businesses are in crisis–maybe even yours. But I’ve been struck…
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Why is engagement important?
I served as a panelist at the SUPERCOMM Digital Broadband Forum in Chicago today, at a session entitled “The Engaged Consumer.” The discussion was quite interesting, led by our moderator…
Read MoreUnderstanding what job risk really means
As someone who left the corporate world a year ago to pursue a new path in Internet marketing, I am often approached by people who ask me about “risk.” What…
Read MoreDeciding what to ignore in internet marketing
You’ve probably felt that awful feeling in the pit of your stomach. It’s another new “must do” Internet thing that you feel compelled to go investigate. You’re not sure what…
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Stop being afraid of performance-based marketing
Return on marketing investment is all the rage right now. Every CFO wants it and every CMO wants to deliver it. But when I look around, I mostly see more…
Read MoreFTC and blogger disclosures
On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the…
Read MoreWhy I am not a sales person any more
I have had a difficult week. Nothing serious, so don’t move to another post or destination because I am going to bum you out with stories of woe and despair….
Read MoreStop paying for an intranet
Medium to large companies often have elaborate intranet Web sites that employees use to collaborate with each other on information too sensitive to be public. While this approach has worked…
Read MoreThe danger of internet marketing autopilot
One of my kids approached me, book in hand, asking, “What’s the difference between a possum and an opossum?” I was busy doing something else, so I languidly replied, “They…
Read MoreSocial media isn’t just for marketers
We often talk about social media marketing, and extol the virtues of YouTube videos, blogging, Twitter and many other ways to get the message out. And those things are all…
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