In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. It’s an interesting crowd that is obviously not used…
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Does the Internet allow more differentiation?
If you are a marketer, you can’t ignore differentiation. Differentiation is not just about a difference from the competition–it’s a difference that your customers care about. Without some kind of…
Read MoreOrganizational Social Media
Sometimes an idea that seems simple is actually a lot more difficult. Social media is like that. You might tweet, you might blog, you might watch YouTube. You might use…
Read MoreWe are in real need of clean air in Internet marketing
Have you ever heard the expression in business saying that things won’t be able to change until we have “clean air”? It’s an expression that comes from racing. Since I…
Read MoreLocal internet marketing with Google Places
You probably know Frank Reed from his work as editor of Marketing Pilgrim and from his weekly Frank Friday posts on this blog. But did you know that he also…
Read MoreWhen good behavioral retargeting goes bad
Most of you probably are familiar with behavioral retargeting, a technique where marketers follow up with shoppers who haven’t completed purchases. It’s become a staple of e-Commerce, where it rescues…
Read MoreHow do you track phone sales from search?
Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know…
Read MoreInternet marketing is all relative
As I write this, I am in a cab in my way to a speaking event for the New Jersey Advertising Club in central New Jersey. I wasn’t planning to…
Read MoreHave you started running your marketing by the numbers?
I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an…
Read MoreWhich search metrics do you show your boss?
Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometimes have trouble breaking…
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