Oftentimes we learn the most from the simplest interactions that directly impact our own lives. We can then tell others of our experiences more clearly because the experience we had…
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Social business and the workforce: ROI, risk and reward
It’s been seven full years since O’Reilly Media organized the first Web 2.0 conference, and a handful of years since terms like Enterprise 2.0 and Social Business were introduced to…
Read MoreAre you launching sinking Web sites?
When I was in Stockholm last month, I visited a very cool museum dedicated to the Vasa ship, a huge Swedish warship launched in the 1620s. The ship was on…
Read MoreMarketers must ask themselves, “What’s your story?”
If I asked you what’s the most important part of your marketing, what would you answer? Would you choose search? Social? Email? Remarketing? Display? What if I told you the answer…
Read MoreDo you appreciate your blogger network?
Last week, I talked about using the long tail of blogger outreach–the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For…
Read Moree-Commerce innovation, and it’s not from Amazon
If you’re like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have…
Read MoreWhy you should be more like Steve Jobs
Steve Jobs’ tragic death yesterday resulted in great accolades, making it easy to forget that he took a lot of criticism for his leadership style during his tenure at Apple….
Read MoreYou DO know what to say in social media
I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don’t know…
Read MoreIs digital marketing innovation too fast for its own good?
Every day the news rolls in about some aspect of the Internet marketing space. Actually, to say it is every day is a bit of an understatement. Life at Internet…
Read MoreHow do you break into SEO?
If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How…
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