If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type of scrum much more related to marketing….
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Using Social Media for B2B Sales
Yesterday, I gave a Biznology Webinar called, “Using Social Media for B2B Sales.” B2B marketing and sales have always been divided, but those days are over. How do you…
Read MoreHow familiar are you with your customers?
Yes, I know that you know your business. And maybe you’ve even done some market research. If you listen in social media, give yourself a gold star. But how well…
Read MoreDigital marketing requires laser focus
Three clients. Three stories. But they are all, in a sense, the same story. a failure to focus. Marketing has always needed focus–focus on who your best customers are and…
Read MoreDo you need accurate sentiment for social media listening?
Most of you know that I serve as Chief Strategist at Converseon, so I spend a lot of time thinking about sentiment analysis techniques for social media listening. My background…
Read MoreAre you turning your marketing into PR?
Some of you might be scandalized to here me urge you to turn marketing into PR. I mean, I have a reputation as someone who is constantly advising people to…
Read More26 Social Media Secrets Skittles Knows
The Skittles website attracted 23,000 U.S. unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic…
Read MoreWhy Every Social Media Team Needs Millennials AND Boomers
I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Because I was under a…
Read MoreProspecting to IT buyers: How nine data vendors stack up
Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6 trillion on hardware, software and technology services. My colleague…
Read MoreEnterprise marketers must tightly choose the focus of their Web site
So, you are responsible for digital marketing for a big company? You’re probably not the CMO, however. That whole big Web site isn’t your problem. You are just responsible for…
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