Content marketing is getting more and more attention. It’s not entirely a new concept – its roots are in search marketing and social media marketing – but more marketers are looking closely…
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Stepping outside of bounds: taking a broader marketing perspective
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. One of his more intriguing points was that while strong alliances are…
Read MoreThree digital marketing musts this holiday season
The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into Gray Thursday), Small Business Saturday, Cyber Monday —…
Read MoreSelling from a salesman’s point of view
For those of you who have never been in sales, I would like to take you through a sales process (or some aspects of one) from the sales representative’s point…
Read MoreUsing emotion to close the deal in online marketing
If you sell online, you know the problem. How many people place things in their carts but don’t come back? For some e-Commerce companies, they convert fewer than 20% of…
Read MoreWhy small businesses need smart marketing
Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal…
Read MoreThe risk of trusting another’s digital marketing knowledge
I have discussed the importance of being educated regarding the online marketing space in the past. As you may have guessed, I haven’t changed my stance and, in fact, I have…
Read More“I don’t use Twitter because I don’t care what you had for lunch”
For those of us who do use Twitter, how many times have you heard that one? Somewhere along the way, it became the fashionable way to sidestep the real question,…
Read MoreWinning the war: content marketing adoption widens
We’re winning the war. Content marketing is being integrated more frequently and more fully by marketers of every stripe and size. BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time”…
Read More7 tips for getting more local website traffic
Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small…
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