If you read your local newspaper or a typical magazine, you’ll realize that most journalism is specialized. You have your columns, reporting, reviews, editorials, letters to the editor, and ombudsman;…
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Does brand marketing still matter in the digital age?
Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus…
Read MoreIn praise of social media mediocrity
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content…
Read MoreThe secret of digital marketing? It’s all in the details
As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. It’s a skill that obviously comes in handy when you are doing marketing work. But…
Read MoreListening Online Isn’t A Lost Art, You Must Find It
If you are even a casual reader of my posts here at Biznology you will see that one of my hobbies is to observe what might called the “conventional wisdom” of…
Read MoreUsing web analytics and search marketing for better decision making
Yesterday, Rob Petersen, Tim Peter and I gave a Webinar on using analytics to make search marketing decisions. How is your search marketing working? Are you getting the results you…
Read MoreEngaging Employees to Share Corporate Social Media
Yesterday, Glenn Gaudet of GaggleAMP presented our latest Biznology® Webinar about how to amplify your corporate social media messages. With the introduction of social media, companies were provided an army…
Read MoreHow do you persuade your boss that search is important?
If you are like most marketers, it’s a constant battle to get permission, resources, funding, priority–fill in the blank of what you need to do your job and don’t have–for…
Read MoreSEO for marketing executives
As I have been writing in this space for the last three posts, SEO is not just the domain of consultants. It is a vital skill for every role in marketing…
Read MoreSearch marketing by the numbers
I definitely had a problem. I had signed to do a corporate training session on search marketing. As I often do, I spent time on the phone with the event…
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