Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend…
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Are you trying to help your customers? Or fool them?
You’ve probably heard about this social media stuff on the Interwebz. Your customers are talking about you when you screw up. You heard about that, right? Well, it means that…
Read MoreMarketers as Social Evangelists
When Web 1.0 first came to prominence, most companies were challenged by how to adapt their traditional business models to take advantage of web technology. While the idea of promoting…
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Make video part of your social media marketing
If you’re not using video in your social media marketing, what are you waiting for? The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed…
Read More10 Ways to convert your colleagues into champion content creators
If you’ve ever struggled to create a high volume of quality content marketing, you’re in the majority. In fact, 64% of marketing professionals cite producing enough content as their biggest…
Read MoreMeeting the special challenges of a service-driven business
In the past, building a business based on the effectiveness and volume of the production line meant the emphasis was placed on production over human resources; but with the rise…
Read MoreWe need to Evangelize more about content marketing
I’ve really ramped up my content marketing activities in the past six months and have learned a lot. I try to share what I find as I find it, mainly…
Read MoreThe $1,000 SMB marketing challenge: how would you spend it?
If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply…
Read More7 steps to a better B2B landing page
Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could. I am not sure why, since there’s…
Read MoreAre social media sabbaticals a good idea?
I have seen quite a few people as of late decide to take a break from social media for 30 days or some other relatively random span of time. Part…
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