Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled…
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We don’t need a social media ROI model
The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. There’s a saying in marketing that we always…
Read MoreDoes internet marketing need a business case?
Don’t give me that look. Depending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I…
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Justify search budgets with a business case
A lot of folks asked me about a recent talk I gave at the Search Insider Summit, where I took some folks to task for treating SEO more like a…
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