Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change. The severe disruption in distribution value…
Read MoreBusiness and Economy
Embrace your inner realtor when selling social media
I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been…
Read MoreInterview with SCORE on search marketing
Many of you might be familiar with SCORE (originally the Service Corps of Retired Executives), which is a longstanding resource to U.S. small businesses, in partnership with the Small Business…
Read MoreWhich search metrics do you show your boss?
Having trouble figuring out how to talk your manager about search marketing? Many people do. We search marketers know so much about the subject that we sometimes have trouble breaking…
Read MoreWhat’s the most important mobile marketing tactic?
Every time I speak at an event, I try to understand what this particular audience needs, because not every audience has the same level of understanding or even the same…
Read MoreDigital marketing is still direct marketing
If you’re a marketing executive, and you’re not a member of the Marketing Executives Networking Group (MENG), what are you waiting for? You’re missing out on great networking and presenters…
Read MoreDo online reviews matter to your existing customers?
You have been hearing the old story for years now that online reviews found on Yelp and Google Place Pages and other places are increasingly important in your quest to…
Read MoreForget global! Think local and act local
For years and years we have touted the Internet as the great equalizer for the SMBs (small and medium business) of the world. We have talked about the greater reach…
Read MoreIs the Web dead?
So, I go away on vacation for a month and come back to find out that the Web died. (I knew this vacation was a bad idea.) I mean, I…
Read MoreContent anticipation: The power of the magazine
When it comes to content, it is quite popular these days to herald the coming of the full digital age. The industry of digital marketing and online content marketing industry…
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