If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a…
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New Year’s resolutions for digital marketers
Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. And there…
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11 inspiring case studies of digital transformation
88% of companies report they are undergoing digital transformation (source: Altimeter Group) 85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into…
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10 Marketing trends to watch for 2017
As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming…
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How big should your campaign budget be?
At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. It got me thinking (or, should I say,…
Read MoreBudgeting your online marketing? Stop trying to predict the future
Many businesses spend their time each fall trying to predict the future. They’re diving deep into historical data and trying to overlay that onto their expectations for next year. How…
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