People can see you’re fat. Or bald. Or hairy. Or gray. Or old. Or short. Or tall. Or skinny. Go ahead and wear that wig or those lifts. Go ahead…
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How “experiential marketing” builds on key trends
“Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both…
Read MoreWhy “experiential marketing” offers new opportunities
The world of marketing is constantly changing, especially with new definitions and approaches. The latest is “experiential marketing”, which is basically about interacting with your customer. In light of the…
Read MoreBuild a Breakthrough Brand with a Clear Competitive Positioning
Yesterday’s Biznology® Webinar with Denise Lee Yohn was all about brand positioning. Do you need to strengthen your brand’s differentiation vs. competitors? Are new brands entering your category and changing…
Read MoreMy beef with LinkedIn or Social Media limits personal brands
As someone who has spent most of her career in Marketing, I often give presentations on branding and reputation management. Sometimes this is in the context of company brands…
Read MoreWhat can content marketing do for me?
Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I’m sure that’s true for the vast…
Read MoreBeyond the brand: Content marketing’s big responsibility
If you’re a brand strategist, you have a point of view, an agenda, and a need to influence. You’re an activist for your brand. Today, brands must be seen as…
Read MoreSuccess and the social initiative
In implementing social technologies in business, too often a project or an initiative is started without a clear understanding of what success looks like or what business goal will be…
Read MoreDoes brand marketing still matter in the digital age?
Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus…
Read MoreBuild some social media marketing backbone you big wuss
I recently received a comment chastising me for suggesting that your web site should be a trap from Peter Johnston, who said, “This attitude has no place in modern marketing….
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