Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in…
Read MoreBrand
How choosing “Birdman” hurts the Oscars brand
The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose…
Read More
Wikipedia management for dummies
While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR…
Read More
You’re doing a terrible job with search and social
My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that…
Read MoreChanging perspectives in a world without barriers
For the past hundred years of marketing that’s what we’ve been doing; we’re looking backwards, trying to piece together an incomplete view of how markets and consumers behave to better…
Read MoreThe importance of branding to content marketing
Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone…
Read MoreMobility and why it matters
Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’…
Read MoreHow to achieve 1 billion impressions
Brands in our times aim for the best possible awareness. In order to do this, they have to work on the how they tell the story and how it can be…
Read MoreRe-brand Ukraine? How to create a new, trusted nation brand
We all know how Ukraine is struggling to not only stand up to Russia, but to also become a new democracy that could eventually attract investments from the West. Awareness…
Read MoreHow to build brand trust – 4 essential steps
“What?? You’re kidding!! You just can’t trust anyone anymore!!” Too often we hear this reaction these days. Sadly the level of trust around the world has declined dramatically over the past…
Read More
