Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the…
Read Morebrand marketing
About content
Content strategy, or how important content is for any brand, is what all brand people are talking about. Every marketer wants to create content that people will love, share, and…
Read MoreRe-branding – A better option than “disruptive innovation”?
“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. An alternative for many companies or brands threatened by new…
Read MoreNew, undeniable evidence supporting emotional branding and advertising
Hats off to P&G. The overwhelmingly positive response to their tearjerker commercial targeting moms in the Sochi Olympics (“Pick Them Back Up”), was the latest example of the buzzworthy power of…
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25 outreach tools that can take your business to new heights
Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, but it doesn’t. Check out these 25 awesome outreach tools for your smash business…
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