Like many people, I’m addicted to Serial, the new podcast by Sarah Koenig, which tells one story throughout an entire season. This season, its first, examines the case of Adnan…
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Mad Men not required: Branded content enters new era
John Krasinski is joining Mad Men! Nah, just kidding. But he is joining the ranks of content marketers. Now he and I have something in common to discuss the next…
Read MoreBeyond the brand: Content marketing’s big responsibility
If you’re a brand strategist, you have a point of view, an agenda, and a need to influence. You’re an activist for your brand. Today, brands must be seen as…
Read MoreWhat the crumbling state of the media means for digital marketing
We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the…
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